marketing managers of different levels, including: the head of the company, director of marketing, creative director, art director, manager, strategic planning, advertising, affiliate manager; marketing specialist product marketing analyst, geomarketing, brand marketing, trade marketing, internet marketing managers, manager on work with clients in advertising agency, advertising marketing managers, PR Manager, media planner sales, trend-watcher, geomarketing.
- enterprises, organizations and institutions of various forms of ownership and level of management;
- state body;
- research institutions.
business structures, industrial production, organizations and firms of various forms of ownership, public administration, financial institutions, design and research institutes, research and production, educational institutions.
- organization of an effective marketing service at the enterprise;
- development and adoption of rational decisions on the marketing mix;
- marketing research, market segmentation, promotion of goods;
- development and implementation of marketing strategies, marketing budget and use of effective communications;
- marketing analysis and control;
- development of measures to improve planning, forecasting, management of commodity flows, control of costs and profits;
- management and control of marketing activities of enterprises.
- promotion of products by advertising at a point of wholesale trade with a wide range of products;
- defining sales strategy and tactics;
- organization of research and analysis of its results;
- forecasting the dynamics of important indicators for the company;
- develop recommendations to their improvement.
1. Evaluative:
- to be able to critically assess the behavior of economic agents in the market, trends in the development of objects in the field of professional activity from different sides (production, motivational, institutional, etc.).;
- have the skills to assess the effectiveness of marketing enterprises, marketing management system, its budget, the choice of the target market segment, determining the level of competitiveness;
- to be able to develop and evaluate options for effective marketing strategies.
2. Constructive:
- to have knowledge in the field of marketing and trade, skills and optimization of activities, to implement new ideas, to find non-standard and alternative solutions for marketing, to be able to generate new ideas, to critical thinking.
- to be able to formulate a problem, to creatively approach its solution; knowledge of methods of development of creative abilities; the ability to creatively use the accumulated experience and create new techniques.
- the presence of high motivation to solve creative problems, the ability to creatively use the available knowledge, to organize the creative activities of other participants in the marketing process.
3. Information technology:
- to know competent and developed speech, knowledge of native and foreign languages, knowledge in the field of communication technology, communication strategies, skills of constructive dialogue, communication in a multicultural, multiethnic and multi-confessional society;
- to be able to collect information from various sources, to process the received primary information through the implementation of analytical and communication skills;
- to be able to apply and use information technologies in professional activity, to possess skills of programming with use of modern tools;
- have a solid knowledge of the code of ethics, negotiation techniques, as well as the basics of business communication.
- to speak the state, Russian and one of the foreign languages as a means of communication within the framework of the established specialized terminology of professional international communication;
- own the main methods and means of information exchange, obtaining, storing, processing, interpreting marketing information;
- to collect, analyze and process the data necessary to solve the marketing tasks;
- carry out bibliographic and information retrieval work with the subsequent use of data in solving professional problems and design of scientific articles, information reviews, analytical reports;
- to solve the standard tasks of professional activity with the use of information and communication technologies, taking into account the basic requirements of information security;
- analyze and interpret indicators characterizing socio-economic processes and phenomena in the domestic and world food market;
- to find new market opportunities and formulate a business idea;
- an ability to develop business plans for the creation and development of new forms of business and products;
- critically evaluate the proposed options for management decisions to promote products, improve marketing strategies, taking into account the criteria of socio-economic efficiency, risks and possible consequences;
- to organize an effective marketing service at the enterprise;
- develop and implement marketing strategies, product positioning maps, select target markets;
- develop and control the marketing budget;
- develop and implement effective pricing, commodity, communication policy;
- to create a positive image of enterprises, brands and promote them in the domestic and international market.